Articles
The Psychology of Better Marketing. In an age where buyers use AI to make decisions.
The Psychology of Better Marketing. In an age where buyers use AI to make decisions.
Writing and original research on strategic copywriting, AI-visibility and psychology of high-consideration marketing
Writing and original research on strategic copywriting, AI-visibility and psychology of high-consideration marketing
Marketing
The Marketing Sausage Factory
Marketing is an expensive sausage factory. Here's what Irish SMEs need to know about making sausages that justify the cost.
Marketing
The Marketing Sausage Factory
Marketing is an expensive sausage factory. Here's what Irish SMEs need to know about making sausages that justify the cost.
Marketing
The Marketing Sausage Factory
Marketing is an expensive sausage factory. Here's what Irish SMEs need to know about making sausages that justify the cost.
Copywriting
Your Website Isn't The Problem (Probably)
Before you rewrite your website, run this three-part diagnostic. Because most conversion problems aren't a copy problem at all.
Copywriting
Your Website Isn't The Problem (Probably)
Before you rewrite your website, run this three-part diagnostic. Because most conversion problems aren't a copy problem at all.
Copywriting
Your Website Isn't The Problem (Probably)
Before you rewrite your website, run this three-part diagnostic. Because most conversion problems aren't a copy problem at all.
GEO
What Is an llms.txt File, and Should Your Business Use One?
A guide for Irish businesses on using llms.txt files for greater AI visibility
GEO
What Is an llms.txt File, and Should Your Business Use One?
A guide for Irish businesses on using llms.txt files for greater AI visibility
GEO
What Is an llms.txt File, and Should Your Business Use One?
A guide for Irish businesses on using llms.txt files for greater AI visibility
GEO
How Information Gain Gives AI a Reason To Recommend Your Business
A guide for Irish businesses on how to use Information Gain. So your business is more visible and valuable to AIs that can recommend you to your buyers.
GEO
How Information Gain Gives AI a Reason To Recommend Your Business
A guide for Irish businesses on how to use Information Gain. So your business is more visible and valuable to AIs that can recommend you to your buyers.
GEO
How Information Gain Gives AI a Reason To Recommend Your Business
A guide for Irish businesses on how to use Information Gain. So your business is more visible and valuable to AIs that can recommend you to your buyers.
GEO
A Guide to Business Entities for Irish Businesses
How Entities and Knowledge Graphs can help your business be identified, understood, verified and recommended by AI.
GEO
A Guide to Business Entities for Irish Businesses
How Entities and Knowledge Graphs can help your business be identified, understood, verified and recommended by AI.
GEO
A Guide to Business Entities for Irish Businesses
How Entities and Knowledge Graphs can help your business be identified, understood, verified and recommended by AI.
GEO
JSON-LD Files: How to Help AI Understand Your Business
A guide for Irish businesses that want more AI visibility
GEO
JSON-LD Files: How to Help AI Understand Your Business
A guide for Irish businesses that want more AI visibility
GEO
JSON-LD Files: How to Help AI Understand Your Business
A guide for Irish businesses that want more AI visibility
Marketing
Six Decisions That Make Your Website Perform Better: A guide for Irish SMEs
What can Irish SMEs do to see better performance from their websites? The answer lies in six decisions you make before you even start site development.
Marketing
Six Decisions That Make Your Website Perform Better: A guide for Irish SMEs
What can Irish SMEs do to see better performance from their websites? The answer lies in six decisions you make before you even start site development.
Marketing
Six Decisions That Make Your Website Perform Better: A guide for Irish SMEs
What can Irish SMEs do to see better performance from their websites? The answer lies in six decisions you make before you even start site development.
Marketing
Compliance Obligations for Business Websites: A Guide for Irish SMEs
What does an Irish SME need on its website to be compliant with Irish and EU law?
Marketing
Compliance Obligations for Business Websites: A Guide for Irish SMEs
What does an Irish SME need on its website to be compliant with Irish and EU law?
Marketing
Compliance Obligations for Business Websites: A Guide for Irish SMEs
What does an Irish SME need on its website to be compliant with Irish and EU law?
Marketing
What Can Irish Business Coaches Learn from 100 Forbes Coaches' Marketing?
How well do elite coaches market themselves? What can Irish business coaches learn from how they communicate their position, value and their offer?
Marketing
What Can Irish Business Coaches Learn from 100 Forbes Coaches' Marketing?
How well do elite coaches market themselves? What can Irish business coaches learn from how they communicate their position, value and their offer?
Marketing
What Can Irish Business Coaches Learn from 100 Forbes Coaches' Marketing?
How well do elite coaches market themselves? What can Irish business coaches learn from how they communicate their position, value and their offer?
GEO
AI SEO is Not GEO
Why Generative Engine Optimisation (GEO) is Far More Than Optimising Content For AI.
GEO
AI SEO is Not GEO
Why Generative Engine Optimisation (GEO) is Far More Than Optimising Content For AI.
GEO
AI SEO is Not GEO
Why Generative Engine Optimisation (GEO) is Far More Than Optimising Content For AI.
GEO
How I Used Generative Engine Optimisation (GEO) to become AI Visible
It doesn't matter if you use AI in your business or not. It matters that buyers will use AI to find and vet you. Generative Engine Optimisation (GEO) is how you make sure you are found and recommended.
GEO
How I Used Generative Engine Optimisation (GEO) to become AI Visible
It doesn't matter if you use AI in your business or not. It matters that buyers will use AI to find and vet you. Generative Engine Optimisation (GEO) is how you make sure you are found and recommended.
GEO
How I Used Generative Engine Optimisation (GEO) to become AI Visible
It doesn't matter if you use AI in your business or not. It matters that buyers will use AI to find and vet you. Generative Engine Optimisation (GEO) is how you make sure you are found and recommended.
Strategy
From Strategy Deck to Campaign: Closing the Execution Gap
Turning your strategy into a campaign can often feel like asking for a cocktail and being handed a homebrew kit. The problem is rarely the strategy itself. It’s the execution gap. Here’s how to turn strategy into campaigns that actually get built.
Strategy
From Strategy Deck to Campaign: Closing the Execution Gap
Turning your strategy into a campaign can often feel like asking for a cocktail and being handed a homebrew kit. The problem is rarely the strategy itself. It’s the execution gap. Here’s how to turn strategy into campaigns that actually get built.
Strategy
From Strategy Deck to Campaign: Closing the Execution Gap
Turning your strategy into a campaign can often feel like asking for a cocktail and being handed a homebrew kit. The problem is rarely the strategy itself. It’s the execution gap. Here’s how to turn strategy into campaigns that actually get built.
AI
Can You Use AI As Your Marketer?
Should you use AI in your business? If so, how and where? Is it even worth it? And can you use it as your marketer? And what's the legal risk of using AI to write for you?
AI
Can You Use AI As Your Marketer?
Should you use AI in your business? If so, how and where? Is it even worth it? And can you use it as your marketer? And what's the legal risk of using AI to write for you?
AI
Can You Use AI As Your Marketer?
Should you use AI in your business? If so, how and where? Is it even worth it? And can you use it as your marketer? And what's the legal risk of using AI to write for you?
Marketing
Three Letters to Make Your Marketing Better
The heart of your marketing is your offer. But there's something else that gets buyers there quicker and with higher buying intent. (And yes, I'll explain why a horse is eating ice cream.)
Marketing
Three Letters to Make Your Marketing Better
The heart of your marketing is your offer. But there's something else that gets buyers there quicker and with higher buying intent. (And yes, I'll explain why a horse is eating ice cream.)
Marketing
Three Letters to Make Your Marketing Better
The heart of your marketing is your offer. But there's something else that gets buyers there quicker and with higher buying intent. (And yes, I'll explain why a horse is eating ice cream.)
Marketing
How To Increase Your Perceived Value
The easiest way to increase the value of your goods or services is to explain their full value. The best way to do that is with a Value Prism.
Marketing
How To Increase Your Perceived Value
The easiest way to increase the value of your goods or services is to explain their full value. The best way to do that is with a Value Prism.
Marketing
How To Increase Your Perceived Value
The easiest way to increase the value of your goods or services is to explain their full value. The best way to do that is with a Value Prism.
Sales
How To Sell A Pen
One of the most famous sales challenges has an incredibly disarming solution.
Sales
How To Sell A Pen
One of the most famous sales challenges has an incredibly disarming solution.
Sales
How To Sell A Pen
One of the most famous sales challenges has an incredibly disarming solution.
