Lead Generation and Sales Copywriting for Irish Businesses
Great Clients and Customers aren't found. They're made.
Great Clients and Customers aren't found. They're made.
Expert copywriting and marketing strategy.
For better-fit leads and more sales.
Expert copywriting and marketing strategy.
For better-fit leads and more sales.
Expert copywriting and marketing strategy.
For better-fit leads and more sales.
ABOUT
Why should they buy from you?
What do your ideal buyers need to know, understand and believe before they'll say yes to your offer?
And why should they buy from you?
What do your ideal buyers need to know, understand and believe before they'll say yes to your offer?
And why should they buy from you?
Whether it's B2B or B2C, services or goods, your potential buyers will have questions. Especially for high-value decisions. Questions around trust, fit, value, and, most importantly, how you compare to your competition.
Answering those questions is how you turn a potential buyer into a customer or client.
I use modern direct response strategy and copywriting to deliver that for your business.
Whether it's B2B or B2C, services or goods, your potential buyers will have questions. Especially for high-value decisions. Questions around trust, fit, value, and, most importantly, how you compare to your competition.
Answering those questions is how you turn a potential buyer into a customer or client.
I use modern direct response strategy and copywriting to deliver that for your business.
Services
Conversion Websites
A Conversion Website is the 24/7 workhorse of your marketing.
It qualifies visitors, differentiates your offers, and books more calls or makes more direct sales.
And in the face of stiff competition, it makes a compelling argument to choose you.
A Conversion Website is the 24/7 workhorse of your marketing.
It qualifies visitors, differentiates your offers, and books more calls or makes more direct sales.
And in the face of stiff competition, it makes a compelling argument to choose you.
website projects
Communicate your full value
Communicate your full value
Present visitors with clear reasons to choose you
Present visitors with clear reasons to choose you
Post Project Support
Post Project Support
Lead Generation
Where is the best place to make first contact with your best-fit buyers?
What is the messages they need to hear to make them keenly interested in you and your offer? And in when should you deliver them?
And once you've earned their attention, how do you engage them so attention turns into buying intent?
Where is the best place to make first contact with your best-fit buyers?
What is the messages they need to hear to make them keenly interested in you and your offer? And in when should you deliver them?
And once you've earned their attention, how do you engage them so attention turns into buying intent?
Lead generation
Reliable lead acquisition
Reliable lead acquisition
Higher-quality leads
Higher-quality leads
Ongoing support
Ongoing support
Sales
Effective sales copy doesn't try to "sell". Because it knows what works better.
It simply puts the best possible offer before the buyer it can help the most, and then answers their questions.
This is where direct-response shines. Because it understands how your buyers make their buying decisions and what they need to hear to make that decision.
Effective sales copy doesn't try to "sell". Because it knows what works better.
It simply puts the best possible offer before the buyer it can help the most, and then answers their questions.
This is where direct-response shines. Because it understands how your buyers make their buying decisions and what they need to hear to make that decision.
Sales funnel strategy & copy
Full sales campaigns
Full sales campaigns
Sales pages/emails/letters
Sales pages/emails/letters
Short or long sales cycles
Short or long sales cycles
Hourly and Fixed-Price Services
Not everything needs to be a full project.
Sometimes all you need is an outside set of expert eyes to walk through a problem or new idea.
Or you have a short copywriting job that can be done and dusted in an hour or two.
Not everything needs to be a full project.
Sometimes all you need is an outside set of expert eyes to walk through a problem or new idea.
Or you have a short copywriting job that can be done and dusted in an hour or two.
By-the-hour services
Consulting
Consulting
Fast-turnaround copy work
Fast-turnaround copy work
Copy reviews/editing
Copy reviews/editing
Site Audits
Site Audits
“Working with Paul was like getting a blood transfusion for our organisation.”
He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.
It galvanised us to have better conversations as business leaders and to understand where our value lies.
Laura McInerney |
CEO & Co-Founder of Teacher Tapp |
Education Columnist for The Guardian, UK
“Working with Paul was like getting a blood transfusion for our organisation.”
He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.
It galvanised us to have better conversations as business leaders and to understand where our value lies.
Laura McInerney |
CEO & Co-Founder of Teacher Tapp |
Education Columnist for The Guardian, UK
VIP client care. Even if we never work together.
VIP client care. Even if we never work together.
My business model is to provide value as soon as possible. So, if we talk and decide not to go ahead with a project, I'll still treat you as a valued client. And if we do decide to work together, here's what to expect…
My business model is to provide value as soon as possible. So, if we talk and decide not to go ahead with a project, I'll still treat you as a valued client. And if we do decide to work together, here's what to expect…
Step 1
Establishing Fit
Before we decide if we'd like to work together, we talk. I get a full understanding of what you want to achieve, and you ask what you need to know to see if I'm a good choice for you.
Before we decide if we'd like to work together, we talk. I get a full understanding of what you want to achieve, and you ask what you need to know to see if I'm a good choice for you.
Obligation-free discovery call
Obligation-free discovery call
Open discussion about what might be possible for you
Open discussion about what might be possible for you
Define project scope
Define project scope
Step 2
Your Choices
Once I fully understand your business, your buyers and what you want to achieve, and if I believe I can help you, I write my proposal.
Once I fully understand your business, your buyers and what you want to achieve, and if I believe I can help you, I write my proposal.
At least one project option
At least one project option
Clear project scope and timeline
Clear project scope and timeline
Well-defined project goals
Well-defined project goals
Step 3
Your Project
If you agree on a project, we set our start and completion dates. I'm your project manager and I'll take care of all the heavy lifting.
If you agree on a project, we set our start and completion dates. I'm your project manager and I'll take care of all the heavy lifting.
Clear, dated project milestones
Clear, dated project milestones
Fast access to me and scheduled updates
Fast access to me and scheduled updates
Your approval on all key decisions
Your approval on all key decisions
Step 4
Post-Project Support
Marketing, like most things in business, is never a one-and-done deal. That's why I always include post-project support for free.
Marketing, like most things in business, is never a one-and-done deal. That's why I always include post-project support for free.
Minimum 12-months support
Minimum 12-months support
Minimum 2 x free consulting calls
Minimum 2 x free consulting calls
Year-end review of project's performance.
Year-end review of project's performance.
Business focus
Marketing that speaks the language of a P&L
Marketing that speaks the language of a P&L
I'm a business owner. So, when we sit down to discuss your project, I know where we need to focus.
I'm a business owner. So, when we sit down to discuss your project, I know where we need to focus.
That might be lowering your cost to acquire a new customer or client (CAC), raising their lifetime value (LTV) or increasing your average order value (AOV).
My job is to present you with solutions for one or more of these goals, and, if we agree to work together, to set them up for you.
And no black-box solutions.
Your deliverables and system will be easy to manage and how your solution works will be fully laid out before we sign anything.
That might be lowering your cost to acquire a new customer or client (CAC), raising their lifetime value (LTV) or increasing your average order value (AOV).
My job is to present you with solutions for one or more of these goals, and, if we agree to work together, to set them up for you.
And no black-box solutions.
Your deliverables and system will be easy to manage and how your solution works will be fully laid out before we sign anything.
We consulted with Paul on our client acquisition strategy as we were unsure how to position ourselves in our niche and market our experience and capability.
Paul helped us focus on our present and future visions for our business. He was very methodical, thought-provoking and his supportive and challenging style were just what we needed.
We would certainly recommend working with Paul if you are looking for a marketing 2.0 reboot; a fresh approach focused not just on your current requirements, but also on your mid and long-term goals.
John Condon | Condon Consulting
Healthcare Services
We consulted with Paul on our client acquisition strategy as we were unsure how to position ourselves in our niche and market our experience and capability.
Paul helped us focus on our present and future visions for our business. He was very methodical, thought-provoking and his supportive and challenging style were just what we needed.
We would certainly recommend working with Paul if you are looking for a marketing 2.0 reboot; a fresh approach focused not just on your current requirements, but also on your mid and long-term goals.
John Condon | Condon Consulting
Healthcare Services
Support
Post-Project Support
Once our project is wrapped, I'll still be there if you need me.
All my projects come with at least 12-months support. If you are handing the copy I've written for you to a designer, I'll happily review their work to make sure the copy lands the way it was written to.
And once we've done a project together, you'll have preferential rates on hourly copy time and consultations.
All my projects come with at least 12-months support. If you are handing the copy I've written for you to a designer, I'll happily review their work to make sure the copy lands the way it was written to.
And once we've done a project together, you'll have preferential rates on hourly copy time and consultations.
Articles
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Can You Use AI As Your Marketer?
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Three Letters to Make Your Marketing Better
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How To Increase Your Perceived Value
The easiest way to increase the value of your goods or services is to explain their full value. The best way to do that is with a Value Prism.
Sales
How To Sell A Pen
One of the most famous sales challenges has an incredibly disarming solution.
AI
Can You Use AI As Your Marketer?
Should you use AI in your business? If so, how and where? Is it even worth it? And can you use it as your marketer?
Marketing
Three Letters to Make Your Marketing Better
The heart of your marketing is your offer. But there's something else that gets buyers there quicker and with higher buying intent. (And yes, I'll explain why a horse is eating ice cream.)
AI
Can You Use AI As Your Marketer?
Should you use AI in your business? If so, how and where? Is it even worth it? And can you use it as your marketer?
Marketing
Three Letters to Make Your Marketing Better
The heart of your marketing is your offer. But there's something else that gets buyers there quicker and with higher buying intent. (And yes, I'll explain why a horse is eating ice cream.)
Book a call. You'll know in less than 20 minutes if I can deliver value to your business.
Email me with a question or to book a 20-minute, obligation-free chat. Or send me an email with your questions.