Copywriting and AI Visibility (GEO) services for Irish SMEs
Copywriting and AI Visibility (GEO) services for Irish SMEs
Copywriting and AI Visibility (GEO) services for Irish SMEs
Helping Irish Businesses Become Easier to Find, Trust and Choose
Helping Irish Businesses Become Easier to Find, Trust and Choose
Helping Irish Businesses Become Easier to Find, Trust and Choose
Leveraging the psychology of decision-making. For businesses selling professional services and high-value offers.
Leveraging the psychology of decision-making. For businesses selling professional services and high-value offers.
Communicate your value
What your buyers need to hear before they'll say yes to your offer
Businesses lose buyers not because their offer is weak, but because their marketing leaves questions unanswered*.
These are questions around trust, fit, value, and competitive differentiation. Buyers need all four resolved before they commit.
They also need to feel they are making the best decision by choosing you.
I use buyer psychology, direct-response strategy and modern copywriting to answer those questions, turning hesitation into buying confidence.
And above all, to answer the most important question every buyer has: Why should they buy from you?
Businesses lose buyers not because their offer is weak, but because their marketing leaves questions unanswered*.
These are questions around trust, fit, value, and competitive differentiation. Buyers need all four resolved before they commit.
They also need to feel they are making the best decision by choosing you.
I use buyer psychology, direct-response strategy and modern copywriting to answer those questions, turning hesitation into buying confidence.
And above all, to answer the most important question every buyer has: Why should they buy from you?
*(The 2025 B2B Buyer Experience Report, Edelman-LinkedIn 2024/2025 Thought Leadership Impact Report, ICERTIAS Consumer Decisions Report)
"We hired Paul to help optimise our new site for AI visibility. We are very happy with the result.
Paul is a pleasure to work with, and his expertise in copywriting, research and AI visibility was extremely valuable and contributed greatly to the development of our digital marketing strategy.
He met every deadline and was always very professional in his approach.
Mauro Biondi | Owner, CEO
The Emerald Cultural Institute
Services
Copywriting Services
I offer a range of copywriting services for Irish SMEs that sell goods or services that require a significant investment and consideration by their buyers.
I offer a range of copywriting services for Irish SMEs that sell goods or services that require a significant investment and consideration by their buyers.
Project-Based Services
Website copy (plus buyer conversion strategy)
Website copy (plus buyer conversion strategy)
Email marketing sequences
Email marketing sequences
Sales copy (emails, sales pages and/or full funnels)
Sales copy (emails, sales pages and/or full funnels)
Lead-generation funnels (lead magnets, landing pages, email sequences)
Lead-generation funnels (lead magnets, landing pages, email sequences)
Article/newsletter writing
Article/newsletter writing
Business ghost writing
Business ghost writing
Generative Engine Optimisation (AI visibility)
Generative Engine Optimisation (AI visibility)
Time-Based/fixed-price Services
Hourly, daily or multi-day blocks
Hourly, daily or multi-day blocks
Retained agreements
Retained agreements
Consulting hours
Consulting hours
Copy and/or Generative Engine Optimisation Audits
Copy and/or Generative Engine Optimisation Audits
“Working with Paul was like getting a blood transfusion for our organisation.”
He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.
It galvanised us to have better conversations as business leaders and to understand where our value lies.
Laura McInerney |
CEO & Co-Founder of Teacher Tapp |
Education Columnist for The Guardian, UK
“Working with Paul was like getting a blood transfusion for our organisation.”
He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.
It galvanised us to have better conversations as business leaders and to understand where our value lies.
Laura McInerney |
CEO & Co-Founder of Teacher Tapp |
Education Columnist for The Guardian, UK
“Working with Paul was like getting a blood transfusion for our organisation.”
He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.
It galvanised us to have better conversations as business leaders and to understand where our value lies.
Laura McInerney |
CEO & Co-Founder of Teacher Tapp |
Education Columnist for The Guardian, UK
VIP client care. Even if we never work together.
VIP client care. Even if we never work together.
What does it look like to work with me?
What does it look like to work with me?
Every project follows four stages: an obligation-free discovery call to establish fit, a written proposal with clear scope and goals, project delivery with dated milestones and direct access, and a minimum of 12 months post-project support at no additional cost. No surprises. No handoffs to junior staff or AI copy.
Every project follows four stages: an obligation-free discovery call to establish fit, a written proposal with clear scope and goals, project delivery with dated milestones and direct access, and a minimum of 12 months post-project support at no additional cost. No surprises. No handoffs to junior staff or AI copy.
Step 1
Establishing Fit
Before you decide if you'd like to work with me, we talk. I get a full understanding of what you want to achieve, and you ask what you need to know to see if I'm a good choice for you.
Before you decide if you'd like to work with me, we talk. I get a full understanding of what you want to achieve, and you ask what you need to know to see if I'm a good choice for you.
Obligation-free discovery call
Obligation-free discovery call
Open discussion about what might be possible for you
Open discussion about what might be possible for you
Define project scope
Define project scope
Step 2
Your Choices
Once I fully understand your business, your buyers and what you want to achieve, and if I believe I can help you, I write my proposal.
Once I fully understand your business, your buyers and what you want to achieve, and if I believe I can help you, I write my proposal.
At least one project option
At least one project option
Clear project scope and timeline
Clear project scope and timeline
Well-defined project goals
Well-defined project goals
Step 3
Your Project
If you agree on a project, we set our start and completion dates. I'm your project manager and I'll take care of all the heavy lifting.
If you agree on a project, we set our start and completion dates. I'm your project manager and I'll take care of all the heavy lifting.
Clear, dated project milestones
Clear, dated project milestones
Fast access to me and scheduled updates
Fast access to me and scheduled updates
Your approval on all key decisions
Your approval on all key decisions
Step 4
Post-Project Support
Marketing, like most things in business, is never a one-and-done deal. That's why I always include post-project support for free.
Marketing, like most things in business, is never a one-and-done deal. That's why I always include post-project support for free.
Minimum 12 months support
Minimum 12 months support
Minimum 2 free consulting calls
Minimum 2 free consulting calls
Year-end review of your project's performance
Year-end review of your project's performance
Business focus
Marketing that speaks the language of a P&L
Marketing that speaks the language of a P&L
How do I approach a marketing project?
How do I approach a marketing project?
Every project starts with business metrics, not marketing metrics. The focus is on three numbers: cost to acquire a customer (CAC), lifetime value (LTV), and average order value (AOV). Strategy and copy are designed to move at least one of these. If a marketing activity can't be connected to one of them, it doesn't belong in the plan.
Every project starts with business metrics, not marketing metrics. The focus is on three numbers: cost to acquire a customer (CAC), lifetime value (LTV), and average order value (AOV). Strategy and copy are designed to move at least one of these. If a marketing activity can't be connected to one of them, it doesn't belong in the plan.
We consulted with Paul on our client acquisition strategy as we were unsure how to position ourselves in our niche and market our experience and capability.
We consulted with Paul on our client acquisition strategy as we were unsure how to position ourselves in our niche and market our experience and capability.
Paul helped us focus on our present and future visions for our business. He was very methodical, thought-provoking and his supportive and challenging style were just what we needed.
We would certainly recommend working with Paul if you are looking for a marketing 2.0 reboot; a fresh approach focused not just on your current requirements, but also on your mid and long-term goals.
John Condon | Condon Consulting
Healthcare Services
Results and Deliverables
What kind of results and projects have I delivered for my clients?
Beat the control on sales copy for $157k gold bullion bars
Beat the control on sales copy for $157k gold bullion bars
12-month LinkedIn Lead Generation and Sales Funnel to fill an $80k coaching program
12-month LinkedIn Lead Generation and Sales Funnel to fill an $80k coaching program
90% lead generation opt-in for multi-year sales-cycle lead generation
90% lead generation opt-in for multi-year sales-cycle lead generation
Designed and ran a zero-cost paid traffic "self-liquidating" front-end campaign
Designed and ran a zero-cost paid traffic "self-liquidating" front-end campaign
Sales email sequence that launched and filled two professional membership communities
Sales email sequence that launched and filled two professional membership communities
Brand messaging project that unified three brands
Brand messaging project that unified three brands
Turned a client's IP into a four-figure flagship course
Turned a client's IP into a four-figure flagship course
Took a client's GEO (Generative Engine Optimisation) technical and EEAT scores from 48% and 42% to 93% and 78% in just two days.
Took a client's GEO (Generative Engine Optimisation) technical and EEAT scores from 48% and 42% to 93% and 78% in just two days.
Support
Post-Project Support
What post-project support is included?
Every project includes a minimum of 12 months support. That's a minimum of two free consulting calls, and a year-end performance review, at no additional cost. Once a project is complete, preferential rates apply to all future hourly work and consultations.
Every project includes a minimum of 12 months support. That's a minimum of two free consulting calls, and a year-end performance review, at no additional cost. Once a project is complete, preferential rates apply to all future hourly work and consultations.
Articles
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Book a call. You'll know in less than 20 minutes if I can deliver value to your business.
Email me with a question or to book a 20-minute, obligation-free chat.