Direct Response Copywriting Services for Agencies
Copywriting that gets the brief, meets your deadlines, and takes work off your plate
Copywriting that gets the brief, meets your deadlines, and takes work off your plate
Copywriting that gets the brief, meets your deadlines, and takes work off your plate
You've signed the client. Now you need a copywriter who can deliver high-performing assets. Without the handholding.
You've signed the client. Now you need a copywriter who can deliver high-performing assets. Without the handholding.
Core service
How everything gets easier with the right copywriter
How everything gets easier with the right copywriter
How everything gets easier with the right copywriter
You're paying for more than copy.
You want someone:
who will ask the right questions, fully understand what's needed, and deliver as promised.
with a process and a deep understanding of why, when and how copy drives conversions.
who knows how to market in an age when buyers are increasingly using AI to vet and compare their buying options.
who can work well with your team or project-manage their own work, so you can get back the zillion things on your to-be-done-yesterday list.
But there's one more thing…
Someone you can 100% rely on to do the work as if it were for their own business.
From short email sequences and landing pages, to sales copy and complex funnel design and execution, I have you covered.
If you'd like to discuss working together, click HERE and we can arrange a chat.
You're paying for more than copy.
You want someone:
who will ask the right questions, fully understand what's needed, and deliver as promised.
with a process and a deep understanding of why, when and how copy drives conversions.
who knows how to market in an age when buyers are increasingly using AI to vet and compare their buying options.
who can work well with your team or project-manage their own work, so you can get back the zillion things on your to-be-done-yesterday list.
But there's one more thing…
Someone you can 100% rely on to do the work as if it were for their own business.
From short email sequences and landing pages, to sales copy and complex funnel design and execution, I have you covered.
If you'd like to discuss working together, click HERE and we can arrange a chat.
Services
Agency Copywriting Services
I offer a range of copywriting services. If you don't see what you need here, reach out and ask if it's available.
Project-Based Services
Website copy
Email marketing sequences
Sales copy (emails, sales pages, VSLs and full funnels)
Lead-generation funnels (lead magnets, landing pages, email sequences)
Article/newsletter writing (ghost writing)
Generative Engine Optimisation (AI visibility and entity building)
Generative Engine Optimisation Audits
Brand Messaging Bibles
VoC and Competitor Reserarch
Time-Based/fixed-price Services
Hourly, daily or multi-day blocks
Retained agreements
FAQ
Frequently
Asked Questions
What are your project fees?
For individyual projects, let me know what you budget is for the work and I'll tell you what I can do for that. I'll break down that price so you'll see how I got there.
Do you have hourly/daily fees?
Yes, contact me for those.
What kinds of businesses do you write for?
I’ve worked with B2B, B2C, goods, services, information products and training/education. If your client is selling something where their buyers will take time to consider their purchase and maybe shop around, I'm a good fit for that work.
Do you do SEO or GEO work?
Yes on GEO (Generative Engine Optimisation), but no on SEO. GEO is a core part of my work and I can help you with the technical work as well big picture strategy.
Do you write ad copy?
I've written and managed Meta ad campaigns for a client. It's not a speciality, but I can offer than if the project size is right.
Do you use AI?
For writing, no. I use it for some backend admin (I built my own CRM and auditing software). I also use it in my research process, but not as my main research tool.
Strategy Work
Project Samples
Project Samples
These are three summaries of strategy + copy projects.
One was a multi-year engagement on a retainer basis. The other two were short, specific problems I was brought in to solve.
All involved problem analysis, strategy and execution.
These are three summaries of strategy + copy projects.
One was a multi-year engagement on a retainer basis. The other two were short, specific problems I was brought in to solve.
All involved problem analysis, strategy and execution.
CLIENT
Amy Posner, Business Coach to Creative Freelancers.
SCOPE
Full Market Stack. Brand Messaging, Lead Pipelines and Sales Funnels, Email Sequences.
CLIENT
Amy Posner, Business Coach to Creative Freelancers.
SCOPE
Full Market Stack. Brand Messaging, Lead Pipelines and Sales Funnels, Email Sequences.
CLIENT
Amy Posner, Business Coach to Creative Freelancers.
SCOPE
Full Market Stack. Brand Messaging, Lead Pipelines and Sales Funnels, Email Sequences.
I worked with Amy as her copywriter and marketer for three years. This is where I became a strategic copywriter. In Amy's words:
"Paul has a deep understanding of marketing strategy. He knows how real businesses run. What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some 'consultant fantasy.”
It helped that Amy herself was hugeky knowledgable in direct-response marketing and copy.
Our most successful campaign was a 12-month LinkedIn lead-gen strategy to sell a small-group training programme at $8k a seat. We doubled Amy's LinkedIn followers with zero outreach and sold that program out (ten seats).
During our work together, Amy's business and her brand grew from primarily one-to-one business coaching, to a business offering high four-figure programmes, a four-figure online course, two private pay-walled communities and significant expansion of her brand visibility.
I worked with Amy as her copywriter and marketer for three years. This is where I became a strategic copywriter. In Amy's words:
"Paul has a deep understanding of marketing strategy. He knows how real businesses run. What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some 'consultant fantasy.”
It helped that Amy herself was hugeky knowledgable in direct-response marketing and copy.
Our most successful campaign was a 12-month LinkedIn lead-gen strategy to sell a small-group training programme at $8k a seat. We doubled Amy's LinkedIn followers with zero outreach and sold that program out (ten seats).
During our work together, Amy's business and her brand grew from primarily one-to-one business coaching, to a business offering high four-figure programmes, a four-figure online course, two private pay-walled communities and significant expansion of her brand visibility.
I worked with Amy as her copywriter and marketer for three years. This is where I became a strategic copywriter. In Amy's words:
"Paul has a deep understanding of marketing strategy. He knows how real businesses run. What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some 'consultant fantasy.”
It helped that Amy herself was hugeky knowledgable in direct-response marketing and copy.
Our most successful campaign was a 12-month LinkedIn lead-gen strategy to sell a small-group training programme at $8k a seat. We doubled Amy's LinkedIn followers with zero outreach and sold that program out (ten seats).
During our work together, Amy's business and her brand grew from primarily one-to-one business coaching, to a business offering high four-figure programmes, a four-figure online course, two private pay-walled communities and significant expansion of her brand visibility.
Deliverables
Brand and Growth Strategy
Brand and Growth Strategy
Positioning, Value Props, Personas
Positioning, Value Props, Personas
Lead-Generation Strategies
Lead-Generation Strategies
Lead-Gen Assets (magnets, landing pages, ad copy, emails)
Lead-Gen Assets (magnets, landing pages, ad copy, emails)
Sales Funnels (VSLs, Webinars, Sales Pages and Emails)
Sales Funnels (VSLs, Webinars, Sales Pages and Emails)
LinkedIn Strategy (campaign tracking, assets, execution)
LinkedIn Strategy (campaign tracking, assets, execution)
CLIENT
TriageMD, a wealth management financial advisory service specialising in medical doctors.
PROJECT
Long-term lead generation funnel for financial services to doctors
CLIENT
TriageMD, a wealth management financial advisory service specialising in medical doctors.
PROJECT
Long-term lead generation funnel for financial services to doctors
CLIENT
TriageMD, a wealth management financial advisory service specialising in medical doctors.
PROJECT
Long-term lead generation funnel for financial services to doctors
TriageMD approached me with a very specific problem they wanted to solve.
They were already talking to residents and fellows at training seminars in teaching hospitals.
These encounters were well received by the students, but the gap between those students graduating and being in a position to hire TriageMD was several years away.
Triage wanted me to help them turn that first encounter into a more significant relationship that could be nurtured during those years.
We converted the training session they were offering into a financial literacy awareness seminar.
At the end of that session, attendees were offered a free financial literacy course, delivered as email micro-lessons over the next 12 months.
That was followed by a less frequent but high-value series of emails that were relevant to them at their stage of their medical careers.
When we ran the new presentations, take-up on the offer was 90%+ and email opens were 50%+ after the first three months.
We are still several years away from seeing if these leads convert to clients.
"[Paul] helped us to understand our marketplace better by interviewing actual prospective clients. More importantly, he's helped us optimize our prospect funnel, by making clear how we can use marketing to attract those prospects who may want what we're offering without cluttering our lists with those who won't.
His perspective is that marketing shouldn't simply return the maximum number of unqualified names, but rather actively encourage and qualify the right prospects while weeding out the wrong ones. This protects our time and attention."
Jim Hemphill | CEO and Founder | TriageMD
TriageMD approached me with a very specific problem they wanted to solve.
They were already talking to residents and fellows at training seminars in teaching hospitals.
These encounters were well received by the students, but the gap between those students graduating and being in a position to hire TriageMD was several years away.
Triage wanted me to help them turn that first encounter into a more significant relationship that could be nurtured during those years.
We converted the training session they were offering into a financial literacy awareness seminar.
At the end of that session, attendees were offered a free financial literacy course, delivered as email micro-lessons over the next 12 months.
That was followed by a less frequent but high-value series of emails that were relevant to them at their stage of their medical careers.
When we ran the new presentations, take-up on the offer was 90%+ and email opens were 50%+ after the first three months.
We are still several years away from seeing if these leads convert to clients.
"[Paul] helped us to understand our marketplace better by interviewing actual prospective clients. More importantly, he's helped us optimize our prospect funnel, by making clear how we can use marketing to attract those prospects who may want what we're offering without cluttering our lists with those who won't.
His perspective is that marketing shouldn't simply return the maximum number of unqualified names, but rather actively encourage and qualify the right prospects while weeding out the wrong ones. This protects our time and attention."
Jim Hemphill | CEO and Founder | TriageMD
Deliverables
Lead-Generation Strategy
Lead-Generation Strategy
Voice of Customer Research Reports
Voice of Customer Research Reports
Live Presentation Script and Deck
Live Presentation Script and Deck
Web copy, landing pages, email sequences, lead-magnet course templates
Web copy, landing pages, email sequences, lead-magnet course templates
CLIENT
Education Intelligence is an education market research company in the UK.
Their work is found in legacy media across the UK and has made its way to Downing Street.
PROJECT
Brand messaging project across three brands
CLIENT
Education Intelligence is an education market research company in the UK.
Their work is found in legacy media across the UK and has made its way to Downing Street.
PROJECT
Brand messaging project across three brands
CLIENT
Education Intelligence is an education market research company in the UK.
Their work is found in legacy media across the UK and has made its way to Downing Street.
PROJECT
Brand messaging project across three brands
Education Intelligence reached out to me with a request to help them create a brand-messaging bible for their parent brand, Education Intelligence, and its two child brands, TeacherTap and ParentTap.
The challenge was addressing voice and messaging drift as each brand grew. The client wanted to create continuity and codify it across three entities, each of which served very different cohorts in very different ways.
The work required a lot of conversations to dig into what the company wanted to achieve for each brand. There were also several discussions around the company's and its founders' values, something that was core to the work they did.
Lastly, we needed to look at how all three brands could be represented in a way that would make sense to both clients and potential investors.
"Working with Paul was like getting a blood transfusion for our organisation. He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.
Paul is enthusiastic, reliable and a pleasure to work with. Even when he is sending homeworks, you want to do them! It galvanised us to have better conversations as business leaders and to understand where our value lies."
Laura McInerney |
CEO & Co-Founder of Education Intelligence |
Education Columnist for The Guardian, UK
Education Intelligence reached out to me with a request to help them create a brand-messaging bible for their parent brand, Education Intelligence, and its two child brands, TeacherTap and ParentTap.
The challenge was addressing voice and messaging drift as each brand grew. The client wanted to create continuity and codify it across three entities, each of which served very different cohorts in very different ways.
The work required a lot of conversations to dig into what the company wanted to achieve for each brand. There were also several discussions around the company's and its founders' values, something that was core to the work they did.
Lastly, we needed to look at how all three brands could be represented in a way that would make sense to both clients and potential investors.
"Working with Paul was like getting a blood transfusion for our organisation. He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.
Paul is enthusiastic, reliable and a pleasure to work with. Even when he is sending homeworks, you want to do them! It galvanised us to have better conversations as business leaders and to understand where our value lies."
Laura McInerney |
CEO & Co-Founder of Education Intelligence |
Education Columnist for The Guardian, UK
Deliverables
Voice Guides
Voice Guides
VoC Messaging Matrix
VoC Messaging Matrix
Localised Content Strategy
Localised Content Strategy
Taglines, Value Propositions and Elevator Pitches
Taglines, Value Propositions and Elevator Pitches
Core Offers
Core Offers
Brand Stories and Mission Statements
Brand Stories and Mission Statements
Keyword Opportunites
Keyword Opportunites
Email me to arrange a call. You'll know in less than 20 minutes if I'm a fit for your agency.
Email me to arrange a call. You'll know in less than 20 minutes if I'm a fit for your agency.